Paytient Rebrand
The Brief
Paytient had just completed a long-overdue brand refresh, and the new visual identity was sharp, modern, and ready to go. The problem was everything that came next: a company-wide collateral library spanning marketing, sales, and partner materials, all of it needing to be rebuilt to the new brand standards, and fast. With only one visual designer on the team already at capacity, they needed reinforcements.
The Challenge
This was my first freelance engagement with Paytient, brought in specifically to help close the gap between a beautiful new brand and the mountain of existing collateral that hadn't caught up to it yet. The challenge wasn't creative in the traditional sense. It was operational: how do you move quickly across dozens of different asset types, maintain total consistency with a brand system you're learning in real time, and produce work that feels cohesive with what the internal designer has already established, without needing to reinvent anything?
What I did
I immersed myself in the new brand guidelines and used the handful of already-rebranded pieces as my north star for tone and execution. From there I systematically worked through the full collateral library, rebuilding and templating everything to the new standards: Google Slides presentation decks, one-pagers, email designs, digital and print documents, flyers, social media banners, and partner-facing materials. Anything that carried the Paytient name got the treatment.
Everything was built in Figma as reusable, scalable templates so that any future designer could pick them up and run without starting from scratch. Where assets lived outside of Figma, including Google Slides, HubSpot, and Webflow, I worked natively in those platforms to make sure the rebrand extended cleanly into every corner of the company's ecosystem.
The Result
Paytient emerged from the project with a cohesive, polished brand presence that finally matched the quality and ambition of the company itself. Every customer touchpoint, from a sales one-pager to a partner email, told the same visual story. The template systems built during this engagement became the foundation the team used for years of asset production.
It also led directly to a full-time offer and my 3-year career there!
